Athletes never quit.

You use up to 80% of metabolic energy on maintaining optimal core body temperature, and you know the critical importance of thermoregulation. The new HydroActive Max cooling technology delivers 30% more cooling power, keeping you cool and comfortable so you can focus on beating your personal best.

Shop HydroActive MAX

  • Proprietary, patent-pending cooling technology
  • Absorbs moisture and perspiration into the fabric core
  • Unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect
  • Just wet, wring and snap to activate the towel’s proprietary cooling technology

Wet it.

To activate the cooling technology first SOAK your Mission HydroActive MAX Large Cooling Towel thoroughly in water

Wring it.

Next, wring out the excess moisture from your Mission HydroActive MAX Large Cooling Towel

Snap it.

Finally, snap your Mission HydroActive MAX Large Cooling Towel three times. Cools instantly to 30 degrees below average body temperature and stays cool for up to 2 hours when wet. To reactivate, simply re-soak and re-snap

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